Right Wing Imagery Appeals to the Visceral

"Alt-Right imagery amplifies and builds upon audiences’ reactions; they become a sought-after focus of aggressive one-upmanship — how to threaten most effectively? Who can hate more? How to shame successfully? While mimicking, in disturbing symmetry, progressive protest movements such as Black Lives Matter and thus influencing news narratives with trending hashtags, the alt-right exploits photography to intimidate, bully, and ridicule minorities, push the rhetoric of cultural and political abjection, and indoctrinate individuals like Dylann Roof and Elliot Rodger."

https://www.readingthepictures.org/2017/07/alt-right-imagery-hate-and-shame/